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At Nova Financial, central to our philosophy is our passion for direct property investment or what is commonly referred to as buy to let property. We are financial advisors; who specialise in property investment, in an industry that tends to be very equities focused. We prefer our clients to have full control and flexibility. We approach property investment the same way as we would any other asset class; by assessing risk versus return and focusing on fulfilling our client's investment criteria as best possible. We utilise a very stringent selection criteria and although we review thousands of opportunities from all over the UK, we only select the most suitable for in-depth analysis and potential recommendation. We have found that many approach property in a rather ad-hoc fashion often utilising catchphrases such as “location, location, location” and “the worst house on the best street” and “the value is in the land”. This is in some cases used as the sole criteria without properly understanding and considering what will drive thee investment. Now although these phrases can hold true in some situations, to be effective the individual investment selection process must be multifaceted and consider are range of criteria to achieve the best possible outcome. At Nova financial we make buy to let property investment easy by providing our clients with the information they need to make a confident and educated investment. for financial advice