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From the post-World War II wreckage of Nakajima Aircraft Company arose a company that produced motor scooters from left more than airplane parts. Fuji Sangyo Corporation was sooner or later formed into twelve distinctive operations. Six of these separate entities came with each other to kind Fuji Heavy Industries in 1950, together with the express intent of getting into the automobile manufacturing sector.

The name selected for the automobile brand was Subaru, the Japanese word for the six-star cluster within the heavens, The Pleiaides. The name is representative of your six businesses that came with each other to kind FHI.

From inauspicious beginnings, the Subaru brand of autos, light trucks and sports utility autos has come to represent a quirky, competent decision of intelligent, free-thinking those who appreciate high quality and performance in their vehicular selections.

Subaru isn't positioned within the “basic transportation” mainstream from the auto market. Rather, they've set themselves apart by targeting discerning, educated, younger persons using a taste for adventure, who're viewed as smart, strong, but distinctive.

This corporate promoting tactic is evidenced by the truth that Subaru was the initial automobile enterprise to provide “boxer” engines in mass produced vehicles and SUVs. Sure, Porsche and Ferrari present or have offered boxer engines, but neither of these two companies may very well be deemed as having mass made offerings.

Also, Subaru has incorporated their fine All-Wheel-Drive method into all their models, making them the only manufacturer to provide the traction benefits of each of the wheels becoming driven by their high-reving boxer engines.

Among one of the most well-known Subaru models have already been the Legacy (1989), Impreza (1993), Outback SUV (1995) and the Forester SUV (1997). The Outback achieved prominence in Western markets when their advertising campaign featured Paul “Crocodile Dundee” Hogan as their spokesperson. The highlights with the ads had been the versatility, power and rugged overall performance of this small SUV: Car-like comfort and capabilities with off-road capability.