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From the post-World War II wreckage of Nakajima Aircraft Business arose a business that created motor scooters from left more than airplane parts. Fuji Sangyo Firm was at some point formed into twelve various operations. Six of those separate entities came with each other to kind Fuji Heavy Industries in 1950, using the express intent of entering the automobile manufacturing sector.

The name selected for the automobile brand was Subaru, the Japanese word for the six-star cluster in the heavens, The Pleiaides. The name is representative in the six companies that came collectively to form FHI.

From inauspicious beginnings, the Subaru brand of autos, light trucks and sports utility autos has come to represent a quirky, competent selection of intelligent, free-thinking individuals who appreciate quality and performance in their vehicular options.

Subaru is not positioned in the “basic transportation” mainstream from the auto sector. Rather, they've set themselves apart by targeting discerning, educated, younger people having a taste for adventure, who are viewed as wise, strong, but diverse.

This corporate marketing strategy is evidenced by the truth that Subaru was the initial automobile organization to provide “boxer” engines in mass developed automobiles and SUVs. Positive, Porsche and Ferrari offer you or have presented boxer engines, but neither of those two manufacturers may very well be viewed as as having mass developed offerings.

Furthermore, Subaru has incorporated their fine All-Wheel-Drive program into all their models, generating them the only manufacturer to present the traction positive aspects of all the wheels becoming driven by their high-reving boxer engines.

Among the most preferred Subaru models happen to be the Legacy (1989), Impreza (1993), Outback SUV (1995) along with the Forester SUV (1997). The Outback accomplished prominence in Western markets when their marketing campaign featured Paul “Crocodile Dundee” Hogan as their spokesperson. The highlights in the advertisements had been the versatility, power and rugged functionality of this small SUV: Car-like comfort and functions with off-road capability.