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From the post-World War II wreckage of Nakajima Aircraft Company arose a enterprise that produced motor scooters from left over airplane components. Fuji Sangyo Business was ultimately formed into twelve various operations. Six of these separate entities came with each other to form Fuji Heavy Industries in 1950, with the express intent of entering the automobile manufacturing market.

The name selected for the automobile brand was Subaru, the Japanese word for the six-star cluster inside the heavens, The Pleiaides. The name is representative of your six organizations that came with each other to kind FHI.

From inauspicious beginnings, the Subaru brand of autos, light trucks and sports utility autos has come to represent a quirky, competent decision of intelligent, free-thinking people who appreciate good quality and functionality in their vehicular choices.

Subaru will not be positioned inside the “basic transportation” mainstream in the auto market. Rather, they have set themselves apart by targeting discerning, educated, younger men and women with a taste for adventure, who are viewed as wise, strong, but unique.

This corporate advertising and marketing tactic is evidenced by the fact that Subaru was the very first automobile firm to offer you “boxer” engines in mass produced automobiles and SUVs. Certain, Porsche and Ferrari supply or have provided boxer engines, but neither of those two suppliers could be deemed as getting mass created offerings.

Also, Subaru has incorporated their fine All-Wheel-Drive system into all their models, generating them the only manufacturer to offer the traction benefits of each of the wheels being driven by their high-reving boxer engines.

Amongst one of the most common Subaru models have been the Legacy (1989), Impreza (1993), Outback SUV (1995) along with the Forester SUV (1997). The Outback accomplished prominence in Western markets when their advertising campaign featured Paul “Crocodile Dundee” Hogan as their spokesperson. The highlights from the advertisements were the versatility, power and rugged overall performance of this small SUV: Car-like comfort and characteristics with off-road capability.